Project Includes:

• Brand Strategy
• Identity Design

Finish First was conceived as a personal training service to maximize athletic capability in cycling, running, and overall fitness.

I like using shapes to show an idea, and "Finish First" just screamed for visuals that represent personal victory.

Choosing red was easy: it's bold, stands out, and keeps things simple with a single-color scheme for more complex designs.

Note: The mock-ups below explore the brand's presentation across various media platforms. While not used by the client, they demonstrate potential for creative marketing efforts.