Brand Strategy + Identity Design
Excela Protect
Excela Protect is a car warranty program that combines advanced technology with tailored service.
This identity mixes abstract and futuristic elements, subtly hinting at the automotive industry with a design that resembles a "wheel" of curved shapes and lines.
Note: The mock-ups below explore the brand's presentation across various media platforms. While not used by the client, they demonstrate potential for creative marketing efforts.