Marketing + Brand Strategy + Identity Design
Epsilon Technology Solutions
Epsilon Technology Solutions is an information technology services firm.
I teamed up with Epsilon to simplify a complex message, crafting brand guidelines and promotional materials tailored for B2B clients.
Brand promotion occurred through various channels, including:
• Using product/department logos and devising a catchy corporate slogan
• Trade show material and community campaigns
• Incorporating brand details into business cards, ID badges, and custom email signatures.
• Sporting the brand on corporate clothing and swag items.
• Rolling out social media plans across RSS feeds, Facebook, and LinkedIn.
• Co-designing a vehicle wrap
Note: As the primary branding for Epsilon was preexisting, my work was focused on branding for SAVE, department logos, and creative marketing.